Alvin Electronics leaps into realm of machine learning
Specialist independent wholesaler, Alvin Electronics, is using the power of analytics and machine learning to assist in its customer retention efforts, a move that helps level the playing field for...
View ArticleWestpac’s Andrew Howie sets sail for Amazon
Andrew Howie is leaving Westpac as head of advertising to take on Amazon Australia's head of brand post.
View ArticleUPDATED: MEAA calls on the ACCC to block the Fairfax Media and Nine...
Fairfax Media and Nine Entertainment are joining forces, creating a $4.2 billion integrated media firm that will establish Nine as one of Australia’s leading independent media companies. The merger...
View ArticleAssignar lifts game with sales and marketing overhaul
Sydney startup, Assignar, has overhauled the communications of its sales and marketing departments, both internally and externally, a move that’s increased monthly website traffic by 83 per cent and...
View ArticleFacebook takes historic dive
Facebook has suffered the biggest one-day wipeout in US stock market history one day after executives forecast lower profit margins.
View ArticleVirgin Australia welcomes former NAB brand GM as new marketing director
NAB's former GM of brand experience, Michael Nearhos, has been named Virgin Australia’s new marketing director.
View Article4 reactions to Fairfax-Nine media shake-up
Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.
View ArticleHow Ruby Red Foundation aims to bolster research and grants program with...
The Ruby Red Foundation is fostering a design-thinking approach to bolster its research and grants program. The intention is to unravel life-changing findings, educate the community on its mission and...
View ArticleIn depth: The art of dealing with Generation Z
The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby...
View ArticleWhy this IBM marketing veteran switched gears to jump into a tech startup
IBM industry veteran, Michelle Zamora, is over the moon about jumping into startup land and using her fine-tuned skills in building business strategy and driving growth.
View ArticleCarlton and United Breweries marketer Richard Oppy takes global role
Carlton and United Breweries’ VP of marketing, Richard Oppy is going international after landing the role of global VP of global brands.
View ArticleMedibank’s ‘back on track’ thanks to strong customer focus: CEO
Medibank’s fortunes are rising thanks to a “substantial turnaround” in customer advocacy and retention, driven by consistently delivering a better customer experience, more value and recognising...
View ArticleHelloworld Travel rebrand leads to uptick in brand awareness, differentiation
The rebrand of Helloworld - including a new logo and marketing initiatives - has added a “greater depth of meaning and impact” to the travel brand and its identity, according to head of advertising and...
View ArticleAdvertising supply chain woes can be solved by blockchain: Adbank
Adbank co-founder and CMO, Angelo Dodaro, is on a mission to solve the advertising industry’s transparency issue and is using the power of blockchain and artificial intelligence to “follow the money”...
View ArticleKaiju distills CX strategy to become truly immersive brand
Craft beer brand, Kaiju! Beer, is brewing up a customer experience strategy that aims to spread its message of ‘quirkiness’ to a wider audience and gain competitive advantage over larger multinational...
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